Insights
Written by the people running the accounts. No gated PDFs, no email wall — if it is useful, it is on the page.
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What the first 90 days of a Google Ads account should actually look like
A week-by-week account of how we launch a new search programme in Singapore — what to measure in weeks one to three, when to widen match types, and the three reasons most accounts stall in month two.
By Marcus Tan, Head of Performance
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Local SEO for multi-outlet businesses in Singapore
Six outlets, one brand, and a map pack that cannot decide which one to show. How to structure profiles, location pages and reviews so your outlets stop competing with each other.
By Priya Raghunathan, Head of SEO & Content
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A practical PDPA checklist for marketing teams
Consent, the Do Not Call Registry, and the seven checks we run before any Singapore client sends a campaign. Written for marketers, with links to the PDPC's own guidance.
By Nadia Rahman, Analytics Lead & Data Protection Officer
New articles roughly monthly. If you would like us to write about something specific, tell us — several of these started as client questions.