Singapore · Established 2019

A marketing team that reports in revenue, not impressions.

PolusMarketingTroy plans and runs search, paid media, content and analytics programmes for Singapore companies selling into Southeast Asia. One accountable team, one weekly number that matters to your finance director.

Book a 30-minute consultation See client results

Reply within 1 working day Month-to-month after 90 days You own every ad account

The Singapore central business district skyline seen across the Singapore River at golden hour — Our office sits at 20 Cecil Street, a ten-minute walk from most of our clients in the Singapore CBD.

Specialists in Singapore and Kuala Lumpur — no offshore hand-off

Client programmes delivered since we opened in 2019

S$14.2M

Working media managed across Google, Meta, LinkedIn and TikTok in 2025

8 of 9

Retainer clients renewed their 2025 agreements with us

What we do

Six disciplines, one plan, one invoice.

Most of our clients arrive with three or four vendors who never speak to each other: an SEO freelancer, a media buyer, a web developer and someone posting on Instagram. We consolidate that into a single quarterly plan with named owners, so budget moves to whatever is working this month instead of whatever was agreed last year.

SEO & organic search

Technical audits
Local & map results
Content architecture
Link acquisition

We start with a crawl and a commercial keyword map, then fix what blocks indexing before writing anything new. For Singapore businesses this usually means sorting out duplicate SG/MY pages, thin category copy and a Google Business Profile that has not been touched since the shop opened.

Google Ads & paid media

Search & Shopping
Performance Max
Demand Gen
Meta, LinkedIn, TikTok

Accounts are built around your margin, not a platform default. We stage budget in three phases, keep search terms under weekly review, and stop campaigns that cannot reach the cost per acquisition we agreed. Media is billed by the platform directly to you wherever possible.

Social & creative production

Always-on calendars
Short-form video
Static & motion ads
Creator briefs

An in-house team of three produces the assets, so a creative test can go from brief to live in five working days. Every concept ships in at least three ratios and two languages when a campaign runs across Singapore and Malaysia.

Content marketing

Editorial planning
Long-form & case studies
Email programmes
Sales enablement

Writers who interview your engineers and your customers rather than paraphrasing competitors. Each quarter we agree a small number of pieces with a clear job: rank for a commercial query, answer a sales objection, or give a partner something worth forwarding.

Web design & development

Landing pages
Site rebuilds
Core Web Vitals
Shopify & WordPress

Pages are built to load quickly on a mid-range phone on a Singapore mobile network, with tracking and consent handled before launch. We hand over the repository and hosting access at the end of every build.

Analytics & conversion optimisation

GA4 & server-side tagging
Consent mode
Looker Studio reporting
Structured experiments

Before we spend a dollar of media we make sure the numbers can be trusted: one measurement plan, deduplicated conversions, and a dashboard your team can open without us. Experiments are documented with the hypothesis, the sample and the result — including the ones that lost.

Full scope, deliverables and timelines

How we work

Four commitments we put in the contract.

We wrote these down after our first year, when a client asked us to explain a report we could not defend. They have not changed since.

About the agency

You own the accountsGoogle Ads, GA4, Meta Business Manager, domain and hosting stay in your name. If we part ways, nothing needs to be rebuilt.
Media spend is separate from our feeOur fee is a fixed monthly amount agreed in advance. We do not take a percentage of your media budget, so there is no incentive to spend more than the plan requires.
Reporting you can auditEvery number in a monthly report traces back to a platform export you can open yourself. We show what was tested and what failed alongside what worked.
90 days, then month to monthThe initial term is one quarter so there is enough time to learn. After that, thirty days' written notice is all it takes to stop.

Selected work

Three programmes, with the method as well as the number.

Figures are taken from client platform accounts over the stated period and compared with the equivalent prior period. Results depend on market, margin, budget and offer, so treat these as examples of how we work rather than a forecast for your business.

Home & living e-commerce · Singapore and Malaysia

Habitat & Clay: rebuilding a Shopping programme around contribution margin

2.1 → 4.3Blended return on ad spend, 7 months

−34%Blended customer acquisition cost

+118%Revenue from paid channels

The catalogue was uploaded once and never revisited, so half of the budget sat on low-margin bestsellers. We rebuilt the feed with margin tiers, split Performance Max by product economics and moved the brand's own search terms into a controlled campaign.

Read the full case

Sunlight and shadow across the pale concrete lobby of a modern Singapore office

B2B payments software · Southeast Asia

Sentinel Pay: fewer leads, four times more qualified pipeline

+76%Sales-qualified leads, 9 months

S$412 → S$188Cost per qualified lead

31 daysMedian time from enquiry to demo

Sales was drowning in form fills from students and job seekers. We connected the CRM back into Google Ads, bid to qualified stages instead of raw leads, and rewrote the demo page around the two objections that lost the most deals.

Read the full case

Engagement

What the first quarter looks like.

Week 1–2

Audit and baseline

We review analytics, ad accounts, search visibility and the last two quarters of results, then agree the single metric the programme is accountable for.

Week 3

Plan and forecast

A written 90-day plan: channels, budget split, creative and content needed, measurement fixes, and the range of outcomes we consider realistic.

Week 4–10

Build and launch

Tracking is corrected first, then campaigns, pages and content ship in sequence. Weekly written updates with what changed and what we learned.

Week 11–13

Review and decide

A quarterly review against the baseline with a recommendation: scale, hold, or stop. You choose whether to continue month to month.

Members of the Polus Marketing Troy team reviewing printed campaign dashboards around a table in a Singapore shophouse office

Why Singapore teams hire us

Small enough to answer the phone, senior enough to be useful.

Every account has a strategist who has run programmes in this market for at least six years, and that person stays with you. There is no junior hand-off after the pitch, because there was no pitch team to begin with — the people you meet are the people who do the work.

"They were the first agency that told us to spend less in a channel. That is when we started trusting the reporting."

Rachel Ng, Marketing Director, Habitat & Clay

Pricing

Published rates, in Singapore dollars.

Retainers start at S$3,500 per month for a single channel and most multi-channel programmes sit between S$6,800 and S$12,000. Media budget is separate and paid directly to the platforms. Project work — a site rebuild, a measurement overhaul, a launch campaign — starts at S$8,000.

See what each tier includes

Monthly retainer tiers and typical scope
Tier	Monthly fee	Typical scope
Foundation	S$3,500	One channel, monthly reporting
Growth	S$6,800	Two to three channels, creative, CRO
Scale	from S$12,000	Full programme, two markets, analytics engineering
Project	from S$8,000	Fixed-scope build or audit

Insights

Written by the people doing the work.

12 June 2026 · Paid media · 9 min read

Tell us the number you need to move.

A 30-minute call, no deck. We will tell you whether we are the right agency for the problem, and if we are not, who we would call instead.

Book a consultation +65 6817 3920

Polus Marketing Troy Pte. Ltd.

20 Cecil Street, #14-01 PLUS
Singapore 049705

[email protected]
Monday to Friday, 09:00–18:30 SGT

Business registration (UEN): 201934782W